How Sunset Studio Helped Peerpod Build a Custom LMS That Developers Said Wasn’t Possible

How Sunset Studio Helped Peerpod Build a Custom LMS That Developers Said Wasn’t Possible

London, UK

Custom Learning Management System

Scale Up

"The platform would not function like a dream or been so well considered if it wasn’t for working with someone who both knew the software but also understands business and operations." Carl Martin - Founder of Peerpod

Apr 2, 2025

The Vision

Peerpod is a performance enablement company delivering experiential learning programmes for high-growth, venture-backed teams. Founder Carl Martin had a bold vision: a flexible, powerful platform that could deliver highly tailored learning journeys, powered by a growing library of 100+ unique sessions.

But most LMS tools were rigid. They didn’t support modular content delivery, rich learner journeys, or client-level insights. Carl was looking for a system that was lean, adaptable, and genuinely reflective of Peerpod’s unique learning methodology—something that could be thoughtfully engineered to deliver flexibility, speed, and long-term scalability.


The Problem

Peerpod’s early platforms (Circle, Google Sheets) quickly became operational bottlenecks:

  • Each new programme required manual setup and extensive admin time

  • There was no easy way to customise learning journeys or track real-time engagement

  • A key element of Peerpod’s methodology—timely “nudges” before and after each session—couldn’t be automated

Carl reached out to multiple developers to scope the project. Every one of them hit a wall trying to build the nudge logic. Most told him it wasn’t feasible.


Our Approach

That’s where Sunset Studio came in.

We approached the project from both a technical and operational lens—understanding not just what needed to be built, but how Peerpod works, thinks, and scales. Our no-code stack of choice: Airtable, Softr, and Zapier.

Together, we designed and launched a platform that:

  • Turns 3 key inputs (start date, cadence, number of sessions) into a fully structured programme with automated session generation and scheduling

  • Sends 423+ dynamic nudges in one programme alone, personalised by session and cadence, without any manual intervention

  • Powers real-time dashboards for learners, facilitators, and clients—each with a unique view of progress, engagement, and outcomes

  • Tracks attendance automatically via Zoom and visualises learner impact via pre/post assessments


What We Built

Smart Programme Builder

  • Generates all sessions and cohorts with the click of a button

  • Schedules sessions automatically based on start date + cadence

Automated Nudges

  • Custom pre/post-session emails, sent based on programme logic

  • 0 manual effort; scalable to any number of cohorts

Client Dashboards

  • Credit tracking, session progress, attendance stats

  • Visual insights into learner development

Impact Assessments

  • Pre/post surveys from learners and their managers

  • Visualised data that clients use to make future programming decisions

Learner Experience

  • Dynamic interface showing only what’s relevant—no overwhelm, no distractions

  • Secure access via magic links


The Results

🚀 50+ programmes delivered
👩‍💻 300+ learners supported
🕒 8+ hours saved per month in admin
📈 NPS increased from +70 to +85
💬 0 manual nudges — 100% automated with business logic


What the Client Said

“Before working with Shenal, I spoke to developers who told me the nudge logic wasn’t possible. Shenal didn’t just build it—she made it look easy.”

“This platform reflects how Peerpod operates. It’s not just functional; it’s smart, intuitive, and scalable. Working with Sunset Studio has been the smartest investment I’ve made in Peerpod.”

— Carl Martin, Founder, Peerpod


Ready to Build a Platform That Reflects Your Vision?

Whether you’re scaling a learning business, managing internal operations, or building an entirely new digital service — we can help you design tools that work exactly the way you do.

👉 Let’s talk about your build.